The Chartered Institute of Marketing

CIM Academy

Background

CIM Academy is the commercial, residential arm of The Chartered Institute of Marketing.

Brief

Their people asked us to refresh the Academy’s identity, design new collateral and build a content-managed website.

Our primary challenge was to develop messaging and imagery that inspired and resonated with busy, young marketing professionals.

Solution

The insight, 'Time To Shine' captured a certain spirit of ambition and became our lead message.

Results

We liked the idea. So did CIM Academy. So we spread the word – over all marketing materials.