The Chartered Institute of Marketing
CIM Academy is the commercial, residential arm of The Chartered Institute of Marketing.
Their people asked us to refresh the Academy’s identity, design new collateral and build a content-managed website.
Our primary challenge was to develop messaging and imagery that inspired and resonated with busy, young marketing professionals.
The insight, 'Time To Shine' captured a certain spirit of ambition and became our lead message.
We liked the idea. So did CIM Academy. So we spread the word – over all marketing materials.